July 28 2011
What with the wonderfully poetic name (it’s based on a line from Frank Capra’s film It’s a Wonderful Life), and the owner’s dedication to promoting the best of Britain’s lesser-known designer-makers, Lasso the Moon was ticking boxes for me even before I started browsing its virtual shelves. And what imaginatively stocked shelves they turn out to be. The focus is on gifts – for women, for men, for children and babies, for weddings, christenings and housewarmings – and the look is a nicely eclectic mix of home-spun nostalgia and contemporary cool.
The easiest way to access this well-curated miscellany is via “Collection”. (There is an option to shop by Designer, but unless you’re on first-name terms with undiscovered British craft folk, taking this route is something of a lucky dip.) This generously stocked department is divided into 16 sections, which range from the self-explanatory Women’s Fashion (Madge washed linen trousers, £170) and Children (Alphabet cushion “C”, second picture, £55) to the distinctly esoteric Shop the Look – Birds. (Birds, of course, are a major interiors trend this season and this sub-department contains one of the nicest selections of avian-themed goodies I’ve seen, including the wonderfully named “A Cushion called Clive”, £40.)
The other thing I really liked about Lasso the Moon is that, if you’re interested, you can find out a bit more about the maker. Click on the Happy Holidays linocut (first picture, £95), for example, and you’ll discover that Cath Deeson spends her weekends in a Whitstable beach hut – a habit that inspires her nostalgic and distinctly English artwork.