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Literature, poetry, music and gin: a divine mix

A famous gin brand mounts an eclectic literary event in London

Literature, poetry, music and gin: a divine mix

July 20 2011
Sibéal Pounder

Bombay Sapphire has fuelled many a party in the past, but next month – on August 4 – the gin brand is hosting a shindig of its own.

To be held at Village Underground in London’s Shoreditch – a renovated Victorian warehouse-cum-event space – and organised in collaboration with London’s literary nightclub Book Slam, the evening promises to be eclectic. Think improvised readings, performances and music by both new and established creative talents – from names including Curtis Brown Prize-winning novelist Joe Dunthorne and poets Ross Sutherland and Francesca Beard to Bafta award-winning screenwriter (and co-creator of West End favourite Ghost Stories) Jeremy Dyson, and Bafta-nominated composer Daniel Pemberton.

And Bombay Sapphire will, of course, be bringing the tipple, concocting gin cocktails including Bombay Sapphire Twisted Gin and Juice (a cloudy-apple juice, elderflower and mint-infusion mix) and Bombay Sapphire Bramble (a combination of gin, lemon juice, sugar syrup and a dash of crème de mure).

This is the first of many in the brand’s Imagination Series. Hot on its literary heels – on August 18 – will be event number two: a theatrical dining experience in collaboration with The Rebel Dining Society.