April 01 2011
Most benefit organisers have a few VIPs on their speed dial, but after 25 years at the top of the fashion industry, Naomi Campbell has more favours to call in than most.
After proving herself by organising last year’s Fashion for Relief catwalk show and auction – which raised more than £1.4m for aid relief in Haiti – Campbell has once again mobilised the philanthropic efforts of the fashion pack for the first Fashion for Relief pop-up shop, opening on April 5. Michael Howells (purveyor of award-winning catwalk sets for Christian Dior, Burberry and Louis Vuitton) will be transforming Westfield’s luxury enclave The Village into the seven-day designer clothing pop-up shop, while Campbell will be joined behind the till by as-yet-unannounced friends who will be stepping in to play shop.
Clothes and accessories on offer will include outfits from Christopher Kane, Vivienne Westwood and Tom Ford, which were seen at last year’s Fashion for Relief catwalk shows in New York and London, as well as daily-replenished pieces from designers such as Givenchy, Mulberry and Stella McCartney. All proceeds will benefit The Prince’s Trust, which has provided workplace skills, and practical and financial support to more than 600,000 disadvantaged young people since 1976.