Style | Diary of a Somebody

Alberta Ferretti

The fashion designer sets the mood to show her autumn/winter collection

Alberta Ferretti

February 22 2011
Alberta Ferretti

Day: 1 | 2 | 3 | 4

This morning I left Cattolica, on the eastern seaside of Italy, where I live and work, and have just arrived in Milan where on Wednesday I will show my next autumn/winter collection. The sky is grey, and the traffic is chaotic – but I didn’t expect anything different! The Milan Fashion Week begins on Wednesday and my show is on the first day, so I’m really excited; last week I came back from New York where I presented my Philosophy collection – I’m always on the run. New York is an amazing city and it really charges my batteries, giving me lots of energy; but Milan will always be a special place to me, because it’s where I made my debut as a designer so I’m always happy to be here.

The collection is almost ready and together with my design team we make the last adjustments and add the final touches to the looks. One of the first meetings on today’s schedule is with Michel Gaubert, a very famous French DJ, the man who always finds the right combination of music for my shows; I’m always thrilled to work with him. It’s very important to find music that reflects the mood of the collection and that goes well with the clothes, underscoring them without distracting the viewers.

After seeing the collection in detail and having a chat together, Michel and I listen to different genres of music. It’s a sort of brainstorming until we manage to find the right sound – we both want something that really gets us excited. The process is long – the meeting takes about an hour – but I have to say that I’m satisfied with the result. I’ll meet him again tomorrow and we’ll have a fresh, final listen to the music so that we are sure that the sound is exactly what we were looking for.

Today is also the day the casting begins. First thing after sorting the music I have a meeting with the casting director where I explain which is the best type of woman to express my collection.

Not all the models are the same, of course; and each one has a unique character, personality and body. That’s why, as with the music, it’s essential to identify the ones who can better give life to my clothes. Some of the models start to arrive in the afternoon, but as London Fashion Week is still on, many of them will arrive later; I’m sure this will be a very long day.

Before going to bed I’m already going through tomorrow’s schedule. The day before the show is always the busiest, so I need a good sleep to be fresh and in shape next morning.

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