Style | E-cquisitions

An online celebration of eclectic British style

It’s a world of Britishness at the tip of one’s fingers

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An online celebration of eclectic British style

December 09 2010
Lindsay Macpherson

Claudia Marodim opened her online fashion and lifestyle emporium Go-British as a tribute to the eclectic English style she admired while growing up in Brazil. As the name suggests, each product is either designed or produced on British shores, and Marodim points out that many of these companies hold a Royal Warrant.

As well as products from quintessentially British heritage brands such as Hunter and the Cambridge Satchel Company, the site features a chic Paul Smith Union Jack-emblazoned travel kit (£90) and an exclusive painterly Go-British printed silk scarf by artist Maximilian Wiedemann (third picture, £85) featuring a kaleidoscopic print of Queen Elizabeth, in a limited edition of just 150.

Although Madorim’s aesthetic leans towards the whimsical, gents are well catered for, with products ranging from the traditional – such as Lock & Co’s hand-woven Panama hat (second picture, £195) and Holland & Holland stag’s head whisky decanter (£1,950) – to edgier pieces such as St Martins-trained jeweller Hannah Martin’s sculptural cuff links, some of which have black diamonds set in one of the facets (£445).

New takes on old classics are another recurring theme, and include a Roberts Radio reimagined by Christopher Kane (first picture, £199.99) and a handbound floral-printed copy of Jane Austin’s Emma (£180). Meanwhile, Tamar Kovner’s Tamielle handkerchiefs start at just £14, and are hand-embroidered by disadvantaged women in Bulgaria, providing them with a much-needed income.

Originally expecting to cater for expats and anglophiles in far-flung locations, Marodim admits to being surprised after recently finding out that half of Go-British customers are UK-based.