Style | Need To Now

Time-limited luxuries

Celebrating the joyous spirit of a legendary fashion label

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Time-limited luxuries

November 01 2010
Dominic Lutyens

It’s hard to imagine the joyous, spontaneous spirit of French fashion label Kenzo being celebrated in the potentially rather stiff environment of a museum. Yet on November 12, Kenzo – founded in Paris in 1970 by (now retired) Kenzo Takada – will be the subject of the Victoria and Albert Museum’s Fashion in Motion series. Forget static, museum-like displays: as befits the label, which first made waves by clashing cultural influences (Russian peasant florals, say, mixed with tartans, all in euphorically vibrant shades), it will be brought to life by catwalk shows held all day.

To mark the label’s 40th anniversary, models will sashay in outfits plucked from the past four decades, including some by current creative director Antonio Marras. To coincide with the event, art book publisher Rizzoli is bringing out a new monograph on the label (first picture, £48, available at the V&A), with a suitably eye-popping jacket and kinetic elements, such as several pop-up pages.

Also to mark its birthday, Kenzo has some typically exuberant goodies to pick up in-store: the label is launching a range of limited-edition items, including a floral-print scarf in hot pink and red (£149), a canvas and leather shopper (£57), a T-shirt (£83), men’s polo shirt (£172) and, cutest of all, a knit-it-yourself kit: a fawn and pink tank top with an ultra-pop lips motif (a reissued, early-1970s design, second picture; £79). Like the funky monograph and lively fashion shows, these similarly epitomise the brand’s youthful spirit.