October 11 2010
Mark C O’Flaherty
It’s quite extraordinary that Kate Spade doesn’t yet have a store in London. From fine stationery to must-have handbags, it’s one of the most celebrated of American accessories labels, with 46 stores in the US, including a flagship boutique in New York’s SoHo that pretty much defines an afternoon of shopping in the area.
However, London is about to get a short fix. From October 13 until November 10, Kate Spade will be in Covent Garden in the guise of the Pop-up Apartment, bringing a little touch of Manhattan to a totally redecorated, grand Georgian town house just off the piazza (artist’s impression, third picture). This isn’t just a pop-up boutique, this is a whole “at home with Kate” experience, with champagne teas and top-to-bottom Spade styling, from the crockery to the art on the walls.
There’ll be current-season standouts displayed across four rooms, including leather clutches and felt tote bags, all styled in the classic, pared-down Spade manner. There’ll also be jewellery, eyewear and pieces from the main clothing collection that has a sophisticated Holly Golightly feel to it, with tweeds, stripes and zesty prints.
Alongside the American classics, there are limited-edition exclusives that will only be on sale in the Pop-up Apartment, including cloth journals (£20), screen-printed T-shirts (£65), a special leather-handled London Coal Tote Bag (second picture, £375) and a very chic Brooklyn Bangle (first picture, £65), with “No sleep till Brooklyn” emblazoned on the outside, and “London calling” on the inside. It’s the Beastie Boys meets The Clash in the most luxe way possible – quintessentially Manhattan and very Kate Spade.