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The Merchant Fox pops up in Mayfair

The Fox Brothers’ online lifestyle store sets up shop for Christmas

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The Merchant Fox pops up in Mayfair

December 18 2012
Camilla Apcar

Established in 1772, Fox Brothers’ woollen and worsted mill has produced luxury flannels worn by dashing style icons from the Duke of Windsor to Cary Grant, while fashion houses such as Ralph Lauren and Mackintosh have incorporated the traditional West Country cloth into their designs. Online retailer The Merchant Fox gathers together the luxury products featuring the Fox Brothers’ cloth, all designed and produced in Great Britain. While it might have only launched last October, the e-store has already built up quite a following and this Christmas sees it stage a pop-up store in Mayfair.

Highlights among the temporary shop’s offerings include sterling-silver cuff links featuring the Fox Brothers’ fox (£150), plus an 18-inch Globe-Trotter attaché case in chocolate brown with a tan leather trim, burgundy edging, brass fittings, Prince of Wales check lining and removable organiser (£620).

Cosy accoutrements include dressing gowns made in collaboration with Budd of Mayfair (£580) and a red Russell check hunter hat lined in dark brown sheepskin with suede ties (£95). Exmoor check slippers with dashes of pink satin lining and leather soles (second picture, £200) are made by a Norfolk shoemaker that dates back 130 years.

Catering for female clientele are a full-grain leather Holford holdall top-lined with panel hide (£880) and a grey Fox flannel shoulder tote (£250), crafted in the Lake District.

The finest fireside investment in the collection is a vintage beech-framed wingback chair with carved feet, hand upholstered in Glen check flannel (first picture, £1,450).

Winter, the Fox Brothers flannel way, never seemed so appealing.