November 09 2012
It’s email central this morning, and I ache from yesterday’s exertions. I add a sachet of David Kirsch’s Energy Bubbles to my water bottle and run a very slow three miles. I have to do something or I won’t make my weekly target. I also know it will get the endorphins flowing and it’s hard to say no to that ozone-fresh sea air.
I hit Melrose Place as soon as the stores open. No matter how much this street gets hyped, there simply isn’t the parking or critical mass to make it fly. Equipment and Isabel Marant have both got new stores under construction, but as fast as new tenants are coming in, old ones are going out of business.
I get a great blow dry at Serge Normant, scope out Opening Ceremony on La Cienega, then Maxfield, before trawling the gentrified blocks of West 3rd Street. My favourites: Larry Schaffer’s OK Store, for its rare design books and Japanese tea sets, and Noodle Stories for Caryl Kim’s eclectic mix of sophisticated, fashionable basics from Comme des Garçons, Maison Martin Margiela and Yohji Yamamoto. Finally, to my Achilles’ heel, Arp, an insanely well-curated jewellery store that carries the best of Ted Muehling, Gabriella Kiss and Lola Brooks.
Afterwards, I manage a time-pressed tour of the cosmetics departments of Barneys, Saks and Neiman Marcus and then make my way to our shop within Bloomingdale’s at Century City, for more one-to-one client consultations at 2pm.
Given the office location, it doesn’t surprise me that most of my bookings are professional women seeking time-efficient solutions for skin and hair that addresses their key concerns. They all want to exude a natural, well-groomed appearance, and welcome make-up tips and suggestions that will make it easy for them to transition their make-up from day through to evening.
At 5.30pm, I host another masterclass, this time for 50 members of LA-based women’s networking group, City Spirits. For them, it is all anti-ageing skincare and make-up, together with survival tips for the upcoming party season.
The event winding to a close, DuWop co-founder Cristina Bartolucci whisks me off to Baldwin Hills’ restaurant of the moment, Post & Beam. Despite my early protestations of wanting to stay closer to home, it is worth the trip just to sample the delicious turkey meatballs in a spicy, wood-roasted tomato sauce. Govind Armstrong’s homegrown soul food is just what the doctor ordered for my last night in LA.