Image: Hugh Threlfall
May 05 2011
According to Scandinavian mythology, Æsir represents the amalgamated power of the chief Norse gods, chaps like Odin, Thor, Balder and Tyr. But you probably knew that. What you may not know is that this new mobile phone, made by the firm Æsir, is the Danish answer to the ubiquitous – well, OK, incredibly successful – British luxury phone, the Vertu.
I say Danish; Æsir was set up in Copenhagen four years ago “to bring contemporary design to the high-end mobile handset market”. But the phone is actually French-made and designed by a US-based Swiss of German-Turkish descent, Yves Béhar.
So. This Danish-ish phone is certainly contemporary, even if its radical design reminds me slightly of a high-tech wicker basket. To hold, the Æ+Y is reassuringly dense, with a highly tactile, squared-off feel. And it works well, even if, like most luxury phones, it’s been kept simple and basic. The tiny screen is monochrome. It does very little beyond make very high-quality calls. Its buyers will be those who are just too busy for much else – and like to own something of design integrity that stands out.