February 17 2012
Fabergé, best known for its lavishly decorated Russian Imperial Easter eggs, has this month put its own charitable spin on the humble Easter egg hunt. The recently revived jewellery house has commissioned 200 creatives (among them Vivienne Westwood, artist Marc Quinn and taxidermist Polly Morgan) to each decorate a 2.5ft-high egg shape that will be hidden around London. (Tom Parker Bowles, pictured, also hosted a recent countdown event for the hunt.) By downloading a clue-giving app, entrants to the hunt (expected to break the Guinness World Record for the largest egg hunt ever staged) can try to track down the eggs over the 40 days and nights of Lent to win prizes, including an egg-shaped emerald.
Most of the eggs will then be sold in two auctions, with 170 kept back and sold online. The total proceeds, hoped to exceed £2m, will be split equally between the Elephant Family, which works to protect the Asian elephant, and the UK-based Action For Children.