Philanthropy | For Goodness’ Sake

A beautiful, charitable tribute to Princess Grace

Montblanc’s CEO on a watch to support a worthy cause:

A beautiful, charitable tribute to Princess Grace

November 29 2011
Lindsay Macpherson

“For our Princesse Grace de Monaco collection of timepieces, fine jewellery and writing instruments, we have tried to pay tribute to Princess Grace’s elegance and timelessness. Montblanc has donated proceeds to the Princess Grace Foundation-USA, a non-profit that assists young people in theatre, dance and film through scholarships, apprenticeships and fellowships.”

Lutz Bethge, CEO of Montblanc, which has donated $1m to the Princess Grace Foundation-USA to mark the launch of its Princesse Grace de Monaco collection. Additional proceeds from the collection will also benefit the foundation.