Philanthropy | Need To Now

Time-limited luxuries

A fundraising evening that fuses fashion and art

Time-limited luxuries

May 15 2011
Lindsay Macpherson

The British Heart Foundation isn’t being sentimental in its mission statement to “mend broken hearts” for its 50th-anniversary appeal: its groundbreaking research into repairing heart muscle really could mean a cure for heart attacks within 10 years. The latest fundraising event to contribute towards the charity’s £50m target is Tunnel of Love, a circus-themed benefit, on Tuesday May 17 in Victoria House in London’s Bloomsbury.

As befits a bash hosted by YBA Marc Quinn and model/muse Laura Bailey, the night is set to be a fusion of fashion and art, with Sotheby’s Alexander Branczik presiding over both a silent and a live auction featuring lots such as Damien Hirst’s Psalm Print: Benedictus Dominus (a kaleidoscopic silkscreen with a shimmer that comes courtesy of real diamond dust), a one-off red silk clutch by Anya Hindmarch, a made-to-measure tailored suit by Timothy Everest and the one-off bejewelled, heart-shaped red hat by Stephen Jones (modelled by Erin O’Connor in our picture).

As well as the requisite cocktails, canapés and live music, guests will be treated to an evening of circus entertainment (think trapeze artists descending from the ceiling in couture gowns). Fashionistas are advised not to miss the designer funfair stalls – rumour has it that the prizes lined up for the hook-a-duck include Mulberry, Prada and Chanel handbags.