Image: Jane Morris
May 15 2011
Racing through the Arctic Circle on a dog-drawn sled is a far cry from the average charity fundraiser, but Across the Divide – the events company behind that recent expedition in aid of Battersea Dogs & Cats Home – hasn’t facilitated over £43m for charitable causes by thinking inside the box. The firm can arrange bespoke events for groups – past examples include a 24-hour Ultra Marathon in Namibia and a Euro City Cycle from London to Brussels – and also offers open events, called Just Events, that individuals or groups can sign up for.
The new event series, the Multi-Activity option, caters to – as co-founder Mark Hannaford puts it – “those who want a real challenge”. Currently taking place is the Himalayan Challenge: 10 days of cycling, trekking and white-water rafting in the Himalayas (pictured) in aid of The Prince’s Trust. And following it in July is the Hope Challenge for Habitat for Humanity, which sees participants take on more challenges in Derbyshire’s Peak District.