Philanthropy | For Goodness’ Sake

Fashion insiders will be on hand at this fund-raising pop-up

A fashion event to benefit Oxfam’s women’s projects

Fashion insiders will be on hand at this fund-raising pop-up

Image: Aubrey Wade

March 20 2011
Lindsay Macpherson

From Anya Hindmarch’s temporary tearooms to the fleeting Fabergé boutique that stocked trinkets worth $7m, fashion’s love for pop-ups shows no sign of abating. So, to mark The Oxfam Curiosity Shop’s second visit to Selfridges, élite fashion insiders (including designer Alice Temperley and Whistles CEO Jane Shepherdson) have been enlisted to create, stock and be on hand as “hosts” at the pop-up, as well as provide daily styling classes.

The 10-day event will feature thousands of vintage and new designer clothes, jewellery and accessories. Some will be available to buy on Selfridges’ website, and all proceeds – last year’s totalled over £250,000 – will benefit Oxfam’s women’s projects. These include training female tailors in Liberia (host Laura Bailey visited this initiative last year; pictured) and a project in Yemen providing legal support to women fighting discrimination.