Philanthropy | For Goodness’ Sake

The fashion event where green is the dominant theme

Fashion comes to the aid of the environment

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The fashion event where green is the dominant theme

February 27 2011
Lindsay Macpherson

Last year, Christie’s inaugural Bid to Save the Earth auction in New York raised more than $2.4m for environmental non-profits Conservation International, Oceana, the Natural Resources Defense Council and the Central Park Conservancy. This year the same star-studded – and carbon-neutral – event will début Runway to Green: a showcase of conservation-inspired design from 26 fashion industry stalwarts, including Burberry (first picture), Prada, Balenciaga, Gucci (second picture) and Yves Saint Laurent.

Each design house has pledged to undertake a Clean by Design training programme (which teaches participants about environmental impacts and green production practices), and most of the accessories or items of clothing that they design for the showcase will be for sale on Net-a-Porter, where 10 per cent of proceeds will benefit environmental causes. In the run-up to the event, an online auction will launch on March 17 hosted by Charitybuzz, featuring lots such as a day’s sailing with co-chairs Susan and David Rockefeller.