Philanthropy | For Goodness’ Sake

The Vivienne Westwood bag that helps children go to school

Getting a handle on poverty with a new range of designer bags

The Vivienne Westwood bag that helps children go to school

February 06 2011
Sibéal Pounder

The Ethical Fashion Programme created by the International Trade Centre – an agency of the United Nations and the World Trade Organization specialising in export opportunities in developing countries – provides work for more than 7,000 women living in poverty in East Africa. By collaborating with designers from Max & Co (part of the MaxMara Fashion Group) and Ilaria Venturini Fendi’s label Carmina Campus to produce fashion items, the programme created 3,500 sustainable jobs last year.

Just launched are Dame Vivienne Westwood’s limited-edition bags (pictured) – her first collaboration with ITC. Produced by 30 women living in Nairobi, and made of recycled vibrantly coloured advertisement banners, the bags have generated enough orders for each woman to send one child to school for a year and feed a family of four for two months. Westwood plans to create jewellery and menswear accessories with ITC later this year.