Philanthropy | For Goodness’ Sake

Choosing which cause to support is a cinch with this service

The site that delivers philanthropic ‘networking on demand’

Choosing which cause to support is a cinch with this service

January 07 2011
Sibéal Pounder

Philanthropedia – a research website that enlists more than 1,400 experts to rank non-profits and their impact – has created a new service to help potential philanthropists decide which causes to support. Expertise on Demand gives direct, and swift, phone access to the same experts who produce the website’s data. After donors have completed a form specifying their areas of interest, Philanthropedia scours its database of specialists (comprising foundation directors, researchers, policy makers and consultants, with a collective average of 17 years’ experience) to find a suitable match; a 30-minute telephone interview is then arranged.

“It’s networking on demand,” said Deyan Vitanov, co-founder and CEO of Philanthropedia. “Experts can fill in knowledge gaps quickly and efficiently, saving donors trawling through research. Within a few hours of their request, we’re in touch to connect them with someone who can help.”