Philanthropy | For Goodness’ Sake

How a cup of coffee could feed a hungry child

Charities are tapping the potential of online giving

How a cup of coffee could feed a hungry child

December 06 2010
Sibéal Pounder

The number of people suffering from hunger worldwide fell this year from the 2009 total of more than 1bn to 925m – the first decline in 15 years, according to the United Nations’ Food and Agricultural Organization. The World Food Programme – the UN agency tasked with tackling hunger – aims to further improve the total by ramping up its Billion for Billion campaign. Launched in 2009 – when the number of internet users also reached the 1bn mark – the campaign aims to tap the giving potential of web users through online initiatives.

This year, funds raised provided food for 19m children and over 12m meals to those suffering in Haiti, and now the final project of the year – WeFeedBack – is set to begin in the next few weeks. Using the Feedback Calculator application, users can calculate how many people in the developing world could be fed by the cost of a food item, such as a coffee, and can “feed back” by donating the item’s retail price, which will be used to provide school meals for children living in poverty.

See also

Latin America