Philanthropy | For Goodness’ Sake

The bracelet that links the wearer to clean water for Africa

Jewellery designer Alex Monroe on a charity bracelet:

The bracelet that links the wearer to clean water for Africa

November 17 2010
Lindsay Macpherson

“I saw the Midomo [a mobile water purification device] on Dragons’ Den, and thought it was brilliant. Each specially designed bracelet will cover the cost of donating one to an African community; the unique serial number imprinted on each bracelet lets the owner track online the benefits of their donated Midomo.”