Philanthropy | For Goodness’ Sake

Spreading the wealth around at Christmas

The Christmas party with a clever charitable twist

Spreading the wealth around at Christmas

November 19 2010
Lindsay Macpherson

On top of all the cocktails, canapés and tastings, there will be a unique twist to this year’s Fortnum & Mason Charity Christmas Party (December 2). Those buying a £50 ticket to the party will be given a corresponding £50 voucher for the Christmas Challenge – an annual event, organised by fund-matching organisation The Big Give, whereby online donations made by the public are matched in value by sponsors; if the £50 voucher is given during the Christmas Challenge week (from 10am on December 6) to a participating charity, it translates to £100 in charitable giving. The Challenge raised £8.5m last year and this year is predicted to generate more than £12m, benefiting more than 400 approved charities.

In the run-up to the event, The Big Give is also hosting an online auction ­– featuring, among other items, a specially commissioned illustration by Quentin Blake (pictured), a one-off handbag by Lulu Guinness and a bronzed tiger coffee table by Scottish designer Mark Stoddart.

In the same spread-the-wealth-around spirit, proceeds from each lot will benefit a different charity.