Philanthropy | For Goodness’ Sake

The charity that helps shoe lovers buy with a clear conscience

How fine footwear can save lives

The charity that helps shoe lovers buy with a clear conscience

November 15 2010
Sibéal Pounder

In the run-up to the festive season, Save the Children has cannily devised a way for party animals to indulge in fine footwear while helping to raise funds for projects that alleviate malaria and pneumonia. With the help of renowned fashion names, including Rupert Sanderson, Nicholas Kirkwood, Pedro García and Antik Batik, the international charity will auction a designer-donated special edit of shoes on its website until December 10 (pictured: Rupert Sanderson Alcazar boots).

Bids will start at £50; all proceeds will go to purchasing mosquito nets for malaria and vaccines against pneumonia. Malaria accounts for more than 800,000 child deaths in sub-Saharan Africa every year, while pneumonia is the largest single global killer of children under five, claiming 2m lives annually. As Kirkwood points out, “This year especially – with over 6m children displaced and at risk as a result of the floods in Pakistan – our help is needed more than ever.”