September 29 2010
The adage “little and often” as it pertains to food consumption is unlikely to hold much currency for gastronomes at the forthcoming London Restaurant Festival (October 4-18); but for Streetsmart, the event’s designated charity, this funding model has proved a resounding success. The non-profit raises money for the homeless via voluntary £1 donations added onto diners’ bills in more than 600 restaurants nationwide in November and December each year. This time, £5 from the registration fee of each restaurant participating in the festival – such as The Cinnamon Club (pictured) and Village East – will go to it.
Since the scheme’s inception in 1998, Streetsmart has raised and distributed more than £4.2m to homeless charities, hostels and initiatives – and charities received 100 per cent of donations, as Streetsmart’s sponsor Deutsche Bank covers all administration costs. From next month, the bank will extend the same pledge to Sleepsmart, a sister campaign partnering with boutique hotels, which begins piloting in London on November 1.