July 05 2010
While recent figures from direct debit-processing bureau Rapidata suggest that regular charitable giving in the UK is returning to pre-recession levels, some smaller regional and local charities are losing out; with the increased popularity of online giving, those that don’t have the resources to create and maintain a website are suffering. Enter Localgiving, a new enterprise that allows users to donate to such charities in their area.
Localgiving’s founder, Marcelle Speller (pictured), says, “If a charity is too small to be registered with the Charity Commission, Localgiving helps potential donors to research and learn about it, so they can be sure their money goes to a genuine cause.” Every organisation featured on the site has been independently vetted by the Community Foundation Network and, by the end of the year, Localgiving will have been launched across the whole network, covering 94 per cent of the UK.
Six per cent of donations goes to running the service and, where possible, this is deducted from Gift Aid.