Philanthropy | For Goodness’ Sake

The luxury ship that offers a chance to improve others’ lives

A ‘perpetual tour’ can leave a permanent legacy

The luxury ship that offers a chance to improve others’ lives

June 24 2010
Lindsay Macpherson

Seaborne private residences aren’t a new concept, but the $1.1bn ocean liner Utopia (pictured), which will make her maiden voyage in 2013, uniquely combines on-board living with opportunities to improve the lives of others. While the 190 luxury residence owners enjoy what the ship’s founders call a “perpetual tour”, calling into port at events such as the Cannes Film Festival and the Rio Carnival, they will also be able to leave a permanent legacy through Utopia’s philanthropy programmes.

Utopia has partnered with travel operator Exquisite Safaris Philanthropic (which has generated more than $1m in charitable donations from clients since 2008) to develop funding and volunteering projects for its residents and guests, which will benefit local charities in the ports visited. The ship will also have a full-time philanthropy concierge who can arrange meetings with other philanthropists, organise on-board fundraising galas, and facilitate the formation of foundations to be passed down to future generations.