January 11 2013
catalogue of clients that includes Marc Jacobs, Calvin Klein, Hugo Boss and
Sergio Rossi, digital marketing studio CreateThe Group was perfectly positioned
to call on a few famous friends to contribute to its fundraising auction for
post-Sandy regeneration efforts in New York. The result, Re/Create, launches
on Friday January 11 and features a covetable collection of unique pieces from some of the
biggest names in the creative industries, with all profits donated to the
More than 50 lots will be up for grabs in three 10-day eBay auctions, with highlights including a gold-plated and feathered arrow brooch by Louis Vuitton designer Kim Jones (first picture), a Kate Moss photography book signed (and kissed) by the supermodel, a custom trench coat by Burberry’s Christopher Bailey and an abundance of one-off handbags by the likes of Sarah Burton, Vivienne Westwood, Alexander Wang (second picture) and Nicola Formichetti (third picture). The jewel in the crown of the sale (and only available to US-based bidders, alas) is the donation from Net-a-Porter founder Natalie Massenet: a 60-second trolley dash at the Net-a-Porter and Mr Porter stockroom in New Jersey, complete with a chauffeur-driven car to ferry the lucky bidder, and his or her haute haul, back to the airport.
Almost as exciting as the items themselves are the accompanying Spotify soundtracks that each donor was asked to compile. Intended to raise awareness for the auction, they also give a fascinating insight into next-season inspirations (both Marc Jacobs and Frida Giannini’s playlists feature Bowie tracks), unlikely musical tastes (Natalie Massenet’s includes a track by Miami rapper Flo Rida) and even guilty pleasures (Michael Stipe’s incongruously includes Brandy’s 2002 chart-topper What about Us).