Philanthropy | For Goodness’ Sake

Festive treats putting children first

Selfridges joins forces with two UK charities in a stylish bid to raise funds

Festive treats putting children first

November 15 2012
Lindsay Macpherson

With Christmas approaching, Kids Company, the charity founded by Camila Batmanghelidjh in 1996, will once again be co-ordinating festive dinners and parties for underprivileged and vulnerable children across London over the coming month. Selfridges is not only inviting its customers to donate money and gifts to the Kids Company cause, but is also stocking exclusive fundraising products – from a sterling silver bracelet by jeweller Irene Danilovich (£40) to a specially commissioned T-shirt by fashion photographer Bruce Weber (pictured, from £14).

In addition, the department store has partnered with Oxford-based art therapy charity The Art Room, inviting young people to design eight chairs for its window display, with scaled-down miniatures of each style available to purchase in the Selfridges’ Christmas boutique.