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Time-limited luxuries

A classic Gucci bag is revamped in the name of charity

Time-limited luxuries

June 12 2011
Sibéal Pounder

Labelled “one of our most popular bags” by Gucci’s creative director, Frida Giannini, the chicly serviceable Sukey holdall has been revamped this month – all in the name of charity.

Re-created in a brown, butter-soft calfskin, stamped with the fashion house’s Diamanté motif – the classic 1935 design reintroduced when Giannini took the reins – and hand waxed to give a vintage effect, the bag will support Unicef’s ongoing Schools for Africa project, with 25 per cent of the retail price (£985) going directly to the charity.

“It is extremely important to all of us at Gucci,” says Giannini of the Unicef project, which has thus far benefited more than 5m children in Africa through various education initiatives – from the construction of classrooms in 717 schools to training for 94,774 teachers in areas such as HIV/Aids prevention and counselling.