November 24 2010
Launched this year, the Campaign for Wool – a five-year initiative to boost the wool industry – has been drumming up support for woollen products with an impressive flock of more than 400 retail supporters and fashion brands, including Burberry, Gieves & Hawkes, Temperley and Paul Smith. Thus far, promotions have included an influx of sheep in London, with grazers spotted on Savile Row and some in the Oxford Street area coloured “Selfridges yellow” (no coincidence, as the department store is one of the campaign’s supporters). Jigsaw and John Lewis staged knitting classes in October during Wool Week, and Harvey Nichols recently introduced a new all-British wool collection, The North Circular (from £50).
Now the Campaign for Wool website is hosting an auction of exclusive woollen pieces, which will run until midnight on December 9. Lots include a one-off (and gorgeous) 12ft rug designed by Scottish design house Timorous Beasties and the venerable 227-year-old family-owned carpet company Brintons (second picture). Richard Nicoll has designed an exclusive Merino wool dress (first picture), which incorporates the monochrome aesthetic used in his spring/summer 2011 collection. And a woollen Alice Chair designed for Julian Lennon by interior designer and president of the Society of British Interior Designers, Vanessa Brady, is also up for grabs.
All proceeds from the auction will benefit the Campaign for Wool, which aims to go global next year, extending the campaign to include key fashion markets in the US, France, Italy, New Zealand, Australia, Germany, Japan and Korea.