Image: Andrew G Hobbs
December 29 2009
Mark C O’Flaherty
Pokit is a young London tailoring outfit that makes suits for men who don’t wear suits. “We seem to attract a lot of men in their late 30s and early 40s,” says the manager of its new Soho store. Which makes perfect sense to me (as one of them): Pokit makes to measure for men (and women) who came of age in the 1980s when the likes of Paul Smith were injecting flair into the working week and Yohji Yamamoto was creating prototypes for today’s noir, modernist, no-tie-required wardrobe. Pokit’s suits echo the sometimes quirky but always relaxed and rounded-off proportions of Japanese design, with lashings of black and grey.
All its suits are made at Pokit’s Lamb’s Conduit Street base, and as well as allowing for the additional of personal quirks to its house styles at the tailoring stage (whether it be a dropped crotch or a cropped leg), Pokit carries a wide range of British tweeds, linens, cottons and wools, each swatch hung as a single jacket panel on a butcher’s hook in its stores. Its suits are as individual as you want them to be.
The Pokit look is leftfield but smart, and with a pristine-quality turnaround of a fortnight and plenty of beautifully crafted accessories in its two stores, Pokit might just be the most modern outfitters in London. Prices start at around £595.