Men's Fashion | The Reconnoisseur

A London hothouse for independent design

The quintessentially Stoke Newington boutique that’s branching out with its own brands

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A London hothouse for independent design

April 28 2011
Mark C O’Flaherty

I moved to Stoke Newington in north London just over 10 years ago, and I’ve watched Church Street transform into one of the most wonderful stretches of independent retail in the capital – from the artisanal Spence bakery to the numerous vintage designer clothes stores.

The two branches of the fashion boutique Hub (one for men at 88 Stoke Newington Church Street, another for women over the road at number 49) sum up the style of Stoke Newington’s residents perfectly. Both stock upmarket labels for people who like to dress casually but have long since graduated from jeans and T-shirts, and take a thoughtful approach to their wardrobe.

I’ve been a regular customer at Hub for years, and I have plenty of male friends who – even with some of the biggest department stores in the world a short drive away – are similarly devoted to it. Hub was selling Acne when it was still a very niche brand, and their selection of fashion and accessories from the likes of YMC, Folk and Ally Capellino is absolutely modern without being punishingly trendy.

As well as branching out with a store in Broadway Market, Hub has been developing its own in-house labels – Beth Graham for women and Yarn for men, as well as Hub Accessories. Yarn focuses expertly on simple pieces, in British fabrics, perfectly made. I love the woven ties (second picture) and the classic Yarn striped shirt (£75). I’m also very taken by the Hub Accessories bags – the overnight bag (first picture, £215) and the satchel (£155), which has a touch of retro-British gents’ outfitters style. It’s the quintessential Hub item.

The Hub team curate one of the most appealing ranges of modern fashion in London, and I’m delighted that they’re now making it from scratch. They make me exceedingly happy to be able to say I shop locally.

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