Men's Fashion | The Reconnoisseur

Sunspel

Daniel Craig wore one in Casino Royale

Sunspel

October 14 2009
Damian Foxe

There is an expectation in fashion that anything manufactured west of Turkey will automatically carry a hefty price tag. So it’s completely refreshing to find a label such as Sunspel which makes everything in Britain but doesn’t penalise you for the privilege. The company was established in 1850 as a maker of fine men’s underwear. Today it produces what I think is one of the best ranges of T-shirts, polo shirts and underwear on the market.

What I like about Sunspel is that its designs are classic, timeless and completely unbranded, but with a really modern appeal. The fabrics are fantastic, the manufacture excellent and the prices exceptionally good. It’s a combination that hasn’t gone unnoticed in fashion circles, with design luminaries such as Paul Smith, Thom Browne and Kris Van Asche approaching them to collaborate.

I have multi-purchased their two-fold, warp-knit cotton polo shirt (pictured), which in simple speak is like a cooler, more loosely woven version of cotton pique. I could pretend that I wasn’t influenced by the fact that Daniel Craig wore one in Casino Royale, but who would believe me? They cost £59.50 each, which, for an injection of James Bond’s sartorial savvy, seems a small price indeed.

See also

Underwear, Sunspel