September 17 2011
It’s 60 years since the Finnish company Marimekko – home of bright, feelgood designs – was established in Helsinki. Now Heal’s – the company that did so much to introduce Nordic cool to design-starved British shoppers in the 1950s – is celebrating the anniversary with a pop-up Marimekko shop at its flagship store during the London Design Festival, from September 17-25.
The centrepiece of the pop-up’s week-long presence is an exclusive, limited-edition Heal’s Mistral sofa (first picture, £2,815) and armchair (first picture, £1,680) upholstered in an iconic Marimekko fabric. And while a big-screen television plays lively Marimekko videos from its YouTube channel, shoppers can snap up the latest Marimekko home accessories.
Always a style leader, Marimekko was one of the first brands to sell a complete lifestyle look, with its innovative prints gracing everything from furnishing fabrics to trays, mugs, bags and clothing. And while the pop-up will sell bed linens (£15-£90), towels (from £19), robes (£120), shower curtains (from £38) and umbrellas (from £36), the company has clearly moved with the times by creating iPad cases (£42) and mouse mats (£16) too.
Fans of Marimekko’s vibrant designs can also stock up on tableware (second picture, from £15), tablecloths (£87), teapots (£59) and its Socks Rolled Down glassware (from £28). There’s even a Make Your Own Marimekko book (£36) showing how to create your own colourful homewares. Fabric books, meanwhile, will display the Marimekko patterns stocked by Heal’s.
An in-store talk by Wallpaper’s editor-at-large, Henrietta Thompson, called “Why Blondes Have More Fun: 60 Years of Scandinavian Design”, takes place at 6pm on September 20.
For tickets, e-mail your name and postal address to email@example.com or ask in store at Tottenham Court Road.