House & Garden | Diary of a Somebody

Maximilian Riedel

New York traffic is so much more negotiable in a Rolls-Royce Phantom

Maximilian Riedel

June 30 2011
Maximilian Riedel

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Knowing very well that it is going to be a busy day, I secure a driver to escort me to and from meetings and appointments in my black 2007 Phantom by Rolls-Royce. Not only is the Phantom incredibly luxurious, it allows me to focus on work, as I can make telephone calls and review reports without having to worry about New York traffic. We make our way to the New Jersey offices, where I brainstorm with my marketing team to develop our social media plan. We are currently considering the development of a Riedel iPad app to launch later in the year. I’m a prolific social media user and am eager to take my company to the next level, having already established ourselves on Facebook and Twitter.

Afterwards, I head back into New York for a meeting with Starwood Hotels to discuss a potential marketing partnership. It is particularly satisfying to work with loyal partners who are eager to develop entirely new ways for consumers to enjoy Riedel Crystal glassware.

Once the meeting is brought to a close, I am famished. I take a lunch meeting at Odeon with Red Bull Creative to discuss marketing and social media possibilities – here I enjoy bites of the Eden Brook trout with fiddlehead ferns, haricots verts, lemon-honey gastrique and toasted almonds over animated discussions of marketing ideas. After lunch, I bid adieu as I am late for a visit to Jacob, my hairdresser at Bela Brazil, for a quick touch-up, after which I visit the gym for cardio exercise before dinner.

I head to dinner at Daniel Boulud’s DBGB, his trendy downtown outpost. I am impressed by the seasonal asparagus and fried egg with smoked duck and cracklins, and enjoy his trademark steak frites and a decanted bottle of Domaine de L’Arlot, Nuits-St Georges, Clos Des Forêts 2007.

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