House & Garden | Diary of a Somebody

Maximilian Riedel

Shaping the taste of fine wines: it’s his passion

Maximilian Riedel

June 29 2011
Maximilian Riedel

Day: 1 | 2 | 3 | 4 | 5

The first thing on my mind as I awake today is the Spirits Glass Tasting I will lead at the New York Bar Show. I decide that my Ferrari will be the perfect vehicle for getting around on such a beautiful day, and so I make my way to my headquarters in Edison, NJ. Here, I find a delivery of wines that I successfully bid upon at the Hart Davis Hart Auction in Chicago last week. Besides having a natural passion for wines, I am an avid auction participant; I enjoy supporting winemakers in their different endeavors. Once settled, I prepare for our sales conference this July in Chicago; I am tying up loose ends before I return to Europe, where I will welcome new employees in Austria with a comparative glass tasting. I will then visit my family’s oldest winemaker friends in Austrian wine country before heading to France for business and a much-anticipated vacation on the coast. With these plans nearly finalised, I head back to New York for lunch before my event.

I arrive at Colicchio and Sons where I enjoy a lunch of salmon, grapefruit and chives with a close friend. After this delicious meal, I arrive at the show in time to help my team finalise arrangements for our tasting.

Riedel’s comparative glass tastings, which I developed with my father Georg J Riedel, have become second nature to me. I enjoy seeing that “ah-ha” moment when participants discover the difference made by the size and shape of a glass. I lead the group in tasting Deleon Tequila Reposado, Hennessy Cognac XO and Gordon & MacPhail Connoisseurs Choice Jura 1997, 12-year single malt whisky. I am a believer in enjoying spirits in the proper glass without the addition of ice or mixers – the way they are meant to be enjoyed.

Afterwards, I make my way to the Equinox health club for a workout; I usually get to the gym three to five days a week. Then it’s dinner at Mr Chow with Riedel’s Norwegian distributor, who is in town for the week. We enjoy a bottle from my personal collection: Bond Winery’s Matriarch 2006.

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