May 31 2011
From May 31, for two months, Danish design firm Hay will be popping up on the fourth floor of Selfridges in London. The store on Oxford Street is already a centre for cheery Scandi style, with homewares from Ferm Living, Marimekko and Linum. Now these well-loved brands are to be joined by the innovative Danish label.
Founded in 2002, Hay is already well known for its groundbreaking furniture designs, such as the chair with felt cover and the inflatable Blow chair (£1,134). Though its furnishings have won acclaim, there are some real treasures to be discovered in Hay’s textiles range. Highlights of the collection include the buttoned Dot cushions (£75-£89), tea towels woven in fluorescent yarn (first picture, £19 for two) and screenprinted bedlinen (£72-£79).
For my money, the best of all the goodies coming to town is the new Fold Unfold tablecloth (second picture, 142cm x 250cm, £73), a digitally printed cloth designed by Margrethe Odgaard that looks as if it has been folded up in an attic next to a pile of leaking felt-tip pens. The inks have dyed the edges of the folds and the colours have artfully bled into the white cotton. The pretty, playful pattern, simple but inventive, is the essence of Scandinavian chic.