May 25 2011
On first inspection, King’s Road accessories boutique Coccinelle and the much-revered Bea’s of Bloomsbury café on Theobald’s Road appear to have little in common beyond the obvious trendy-set appeal, but both share a penchant for bespoke window and wall graphics created by Studio Paname.
As well as bespoke wallpaper, Studio Paname creates glass films, which can be made from virtually any image the client chooses – from a favourite photograph to an artwork – and can be applied to any glass surface, be it a window, glass table, conservatory door or glass partition.
Most bespoke designs can be created in as little as two to three hours, and the company also has a stock collection of “instant fixes”, including the bestselling Flutterby graphic designed by Christian Yu (pictured, £45 per metre), which was created using photographic prints of real butterflies.
The main incentive for launching Studio Paname, the sister company of the larger and more established graphic design firm Purlfrost, was to prove that glass film can pack as powerful a punch in residential design as it does in the commercial sector. “It’s often seen as a cheap and cheerful product. We want to raise its profile and challenge perceptions of how it can be used in home design,” says design director Emmanuel Baumard.
No project is too elaborate. “The printing technology we use means we can work on projects of any size,” says Baumard, who not only created flower graphics for the first-class bar on the Airbus 380, but was hired by Jaguar to create black abstract graphics to cover its latest models to distort any early images snapped by the paparazzi – which surely must be as elaborate as it gets.