February 23 2011
Contemporary Dutch design is admired for its fresh, witty take on everyday objects. Now a new wave of emerging talent comes under the spotlight as Selfridges marks its recent acquisition of de Bijenkorf, a luxury department store chain in the Netherlands, with EverydayDutch, a celebration of Dutch design in The Wonder Room’s Concept Store at its London flagship.
Part pop-up shop, part design installation, this selling exhibition – a collaboration with the Dutch Embassy and Design Connection Brainport (Eindhoven) – offers many products new to the UK and several exclusives. And, although primarily aimed at everyday use, some limited editions feature in this eclectic spread chosen by independent design curator Jane Withers.
“One of the most rewarding aspects was coming across so many inquisitive young designers with an instinctive sense for producing work that gently twists, pushes and challenges the way we do things,” says Withers. Expect to see thought-provoking ideas focusing on sustainability, recycling and ecology such as Piet Hein Eek’s baskets for Fair Trade Originals, made from scrap palm-wood (from £75) and Scrapwood wallpaper (£145 per roll).
New projects from five young Design Academy Eindhoven graduates include Florike Martens’ Bicycle Stove picnicking paraphernalia (£3,500). Other highlights include elegantly minimal glassware and ceramics (from £26) by rising star Aldo Bakker (first picture: ceramic vinegar flask), and Jo Meesters’ Pulpware jugs and bowls (from £25). A Piece of Holland vase (£2,355), Bulb vase (£630), and cardboard animals (second picture, £135), are among exclusives from Yksi, the Eindhoven-based design store, while Rens’ Kopje Kopje Princess cups (first picture, from £35), Coen’s tulip-decorated Press ‘N’ Thing container (£25) and MoMan Tai’s Windmill brooch (£10) would make unusual gifts.