October 27 2011
It’s refreshing to visit a homeware website with such a personal voice that it feels as if the products are hand-picked by its owner. And that really is the case with Hub (the name is an acronym for “Handmade, Unique, Beautiful”), which is run by Camilla Forti, a qualified scientist who took a career break to raise a family, then became fascinated by interior design and now scours the UK looking for British-designed products with a distinctly contemporary flavour. “I set up the website for anyone tired of searching the high street for statement pieces or finishing touches,” she says.
This small – but growing – site features lighting, ceramics, soft furnishings, wallpaper and home accessories. Unusual wall lights – so hard to find on the high street – are made of porcelain, laminated card or fused glass. The vibrant, coloured stripes of the latter are real eye-catchers (three sizes, £180-£225). Meanwhile, floor lamps include Faith, a sculptural design whose beaten-copper base supports a stem curving to a budlike shade (£280). Made of reinforced tissue paper, the shade looks particularly striking in fuchsia or lilac.
Many designs have a graphic quality such as the Love pillowcases with their faux-Victorian lettering spelling LO on one and VE on the other (second picture, £32.50 for two). The lollipop shapes decorating the shade of the Cherry Lollipop table lamp are punctured with tiny holes and appear to sparkle when illuminated (£85). And even a simple biscuit tin is given its own personality with a humorous cat illustration (£15).
Recent additions include tactile, merino wool Bobble throws (£220) and cushions (£72). And, with winter on its way, who could resist hot-water bottles with soft, organic, merino wool covers embroidered with floral designs in relief (first picture, Sprig, £42; Leaf, £46)?