May 19 2011
“Boho chic” may lag behind the bolder “neon blocking” trend this season, but LemonLu London – a fashion accessories and homewares e-tailer with the simple mantra “Urban. Ethnic. Chic” – offers up an aesthetic that is a crowd-pleasing mélange of the two.
“I kept seeing products on my travels that just didn’t exist in the UK, and I couldn’t figure out why,” says Fiona McBrien, an avid traveller who founded the site in 2009 and has since been scouring the globe for trend-appropriate wares. Take, for example, this season’s Damson cashmere scarf, coloured in bright cerise (£150), or the collection of placemats and coasters with a traditional Middle Eastern mosaic design, made in PVC and accented with a vibrant turquoise (first picture; placemats, £34.95 for two, coasters, £25 for six). “The majority of our products are completely new to the UK market,” says McBrien, “and we aim to source as many products as possible directly from the producers. The process is very personal.”
You can browse via the classic For Her, For Him, For The Home sections, and also by collections, which range from Korean Stationery, where you’ll find pretty diamond-patterned notebooks (£3.50), to North African Chic, where square hand-embroidered cushions from Morocco abound (£94.95).
But while most of the products on the site are McBrien’s finds, she also commissions artisans to create LemonLu exclusives. One such is her bestselling hammered-metal lampshade, painted in white but featuring a brightly painted underside – available in a range of colours, from canary yellow and tangerine to a dark violet and scarlet red (second picture, £77.50). “I designed the lamps by looking at traditional techniques but then added a European twist,” she explains. A bright move – and a savvy mix of bold and boho.