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Customised embroidery from a fabled Chelsea store

Delicate embroidery adds a personal touch to fine linens

Customised embroidery from a fabled Chelsea store

December 08 2010
Nicole Swengley

Odd as it may seem, personal monograms are not the only hand-embroidered designs created by the Monogrammed Linen Shop. Indeed, its intricate bespoke work embraces a rich panorama of patterns and styles ranging from table linen embroidered to match contemporary wallpaper to a personal message subtly stitched on a small boudoir pillow (from £39 for a napkin).

Known for the quality of its classical and contemporary linens, the shop has been a Chelsea stalwart for 28 years, yet surprisingly few people know about its customised embroidery. “Our bespoke service is a bit of a hidden secret,” says Anne Singer, the shop’s owner, who personally creates the designs. “Hand-embroidery is a very pampering thing – real luxury – and makes linens so much more interesting,” she adds. “There’s really no limit to what you can have. We’ve embroidered a tablecloth with racehorses for an Ascot picnic, love declarations on pillows, ski and scuba-diving scenes on children’s bed linens and all the signatures of guests on a tablecloth for a golden-wedding celebration.”

Clients, of course, have the chance to approve a design before it is hand-embroidered by the shop’s on-site seamstress on the finest linen, cotton or silk. One request was for embroidered napkins and a tablecloth to match the pattern of a set of china (pictured). Another client asked for her child’s drawing to be re-created on a cushion in all its naïve and colourful glory.

Whether intricately embellished or just a simple, smart design, the work is incredibly delicate and adds a personal touch whether you commission a design as a thoughtful gift or order something rather spoiling for yourself.