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A virtual world of distinctive and desirable designs

An e-store selling design that’s cool, stylish and easy to live with

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A virtual world of distinctive and desirable designs

September 14 2010
Nicole Swengley

When Elena Bertinetto, an Italian interior designer and trompe l’oeil artist, relocated to the US, she attempted to furnish her Manhattan loft in a cool, urban style while accommodating the antiques, contemporary furniture and modern artworks she’d brought from Europe. Despite New York’s plethora of design shops and galleries, she couldn’t lay her hands on the innovative, contemporary furniture and quirky home accessories needed to create the look she wanted, so she started sourcing pieces herself. The Deeply Madly Living website, with its hand-picked, design-conscious furnishings, is the deeply stylish result of that hard-won research – and it lives up to its motto, “Cool living for the wild at heart”.

A taste for distinctive shapes, gorgeous colours and on-trend ideas runs through this collection, whose departments cover every room in the home. Rather than being wildly funky, the pieces are easy to live with, and work well with most styles of interior décor. And it’s worth noting that sale prices apply until September 20.

The style-savvy will covet the vibrantly coloured Louis XIV-style Pomp & Funk commodes (second picture, currently $2,200) and hot Purple Ribera jug/tumbler set with six water and six wine tumblers (currently $19), while fans of retro chic will appreciate the chrome Giant Retro lamp (third picture, currently $110). Meanwhile, an emphasis on innovative materials will get design fans drooling over the Jet Turbine aluminium umbrella stand (currently $69) and Zero Gravity wing chair (first picture, currently $5,990) which employs Nasa-developed memory foam used in spacecraft.

International delivery is available, but those who live beyond New York City limits can only envy the Big Apple dwellers who can access the company’s interior design service, examples of which are up on the website.