December 09 2009
Lucia van der Post
If the “purity” of the lotions you put on your skin matters to you, if you have sensitive or highly allergic skin, then it could be worth taking a look at an Australian range called A’kin. It produces a range of shampoos, shaving gels and creams, cleansers, moisturisers, body products, lotions for babies – the whole armoury that most of us need to keep our faces and bodies in reasonable nick. Its USP, however, is that all its products are packed full of essential oils and natural plant extracts, and are free of sulfates, ethoxylates, parabens, synthetic fragrances and all the other nasties that are found in some less pure beauty brands.
Nothing like as well known as it ought to be, A’kin is made by The Purist Company, founded 12 years ago by Will Evans. All the products are guaranteed to have been formulated without animal ingredients or animal testings, as well as to be based on 100 per cent natural botanical aromatherapy. The range comes either infused with divine-smelling herbs and flowers or (with patients undergoing chemotherapy and those with serious allergies or very sensitive skins in mind) completely devoid of scent.
In case that all sounds as if A’kin is too “pure” to be effective, I can personally vouch for the fact that its most serious anti-ageing product, Pure Alchemy Cellular Radiance Serum (£19.99), is divine and really seems to work. The hand-creams and lip balms are lovely to feel and use. They also come with extraordinarily friendly prices: the Rose & Geranium Pure Creamy Cleanser & Toner in One is £12.99, Gingko & Chamomile Revitalising Eye Night Crème £17.99, and Lavender & Anthyllis 24-hour Leave-In Conditione £7.49.