November 10 2011
Visits to John Frieda aside, I spend very little time on my hair, favouring instead the “wash and go” (and pull a brush through it later) approach. Life is too short – and I’m usually in too much of a rush – to bother with a hairdryer.
I do, however, believe in using high-quality hair products. Mostly I use a shampoo and conditioner from L’Oréal’s Kérastase range, but when my hair and I aren’t getting along I try to smooth things over by treating it to JF Lazartigue – the French brand that I discovered in Paris more than a decade ago.
I use the Moisturizing Treatment Shampoo for dry and colour-treated hair (£18.50), which leaves my hair feeling really clean. But the star product in the range is the Vita-Cream with Milk Proteins conditioner for dry and fine hair (£28). It does all the usual conditioner stuff – detangling, smoothing and moisturising – but seems to make my hair behave and hang better. While nothing can possibly replicate the skills of my stylist at John Frieda, Vita-Cream is the closest thing I’ve found to a blow-dry in a bottle. It creates the illusion that you’ve spent quality time with your hairdryer – even if you’ve merely turned up the heater in the car.