May 04 2011
Lucia van der Post
It’s no secret that many a man raids his wife or girlfriend’s beauty shelves for the sort of potions that he quietly discovers do make a difference to his skin. Some men actually buy them, too. Sisley, for instance, knows that although its products are designed to deal with women’s skins, plenty of men also make it to their counters (they’re particularly fond, it seems, of its Buff and Wash, a daily exfoliating gel which many use before they shave). Which set Sisley thinking: why not devise something more specifically aimed at men and the problems that their skins are susceptible to?
Men’s skins, for instance, may age rather later and more gradually than women’s, but once they do, it seems that the wrinkles are often deeper and thicker. Their skins are often oilier, more acidic and more inclined to redness. And then, of course, there is the inescapable fact that shaving every day often causes irritation.
The result is a single product, Sisleÿum, which aims to be a complete treatment cream. Sisley wanted to keep it simple, so it has tried to wrap up in one cream all the anti-ageing expertise it has gathered in its research into the women’s lines. It moisturises and nourishes, calms razor-burn, is anti-ageing, and it has mattifying microspheres to help combat shine. It has many key Sisley anti-ageing ingredients, including mineral extracts which help firm up the skin.
Sisleÿum costs £150 and comes in a simple stainless steel cylindrical bottle in just two textures – a gel version for combination or oily skin, and a cream version for normal to dry skin that needs more protection.