October 02 2010
My hair is rather unruly, and those who know me well are aware that I would gladly pay a small fortune for a product guaranteed to tame it. No matter what I smooth or lather or paste on to my hair, somehow it manages to outmanoeuvre me, developing what I can only describe as an immunity to even the most celebrated of products. I’ve tried everything from Oribe’s haircare products to Kerastase’s champion smoothing serum. All worked for a few days, but then the hair fought back.
Then, about a month ago, Rochelle Reef (the brains behind How To Spend It’s Gift Guide) bought me some Kava Kava serum (£26) – a product guaranteed to tame my hair, she told me. The brand is based in Israel and currently only stocked in the UK by Roi Korach at Kink, a tiny boutique hair salon in north London. And, dare I say it, it seems to be working.
A cocktail of ceramides, rosemary, ginkgo and kava kava essence to smooth and add shine, the serum claims to seal the cuticles and contains a firm forming ingredient to protect the hair from external aggravators (the dreaded humidity on the tube is a particular bugbear for me). One month has passed and my hair is proving no match for Kava Kava – but I’m armed with the brand’s hydroganic hair mask (£30), shampoo (£16), and moisturising styling cream (£20) as well, just in case.