May 05 2010
I had a blow-dry (or rather a blow-out, to use the American term) while on a trip to New York a few years ago. I recall it vividly because it was like no other hair experience I have ever had. During the shampoo and conditioning session I received a delicious head massage. The stylist then spent ages teasing and tousling my hair to reach the perfect ’do (all this without even having cut my hair). To top it all off, I left the salon with a free tub of protein conditioner worth around $35. This, I finally understood, was why American women do grooming so much better than us Brits – it’s pure indulgence.
The experience, as you can tell, never left me, and perhaps this is why I always count Frédéric Fekkai, the man behind the New York salon and the products used in the treatment, as one of my best-kept secrets. He doesn’t have a salon in the UK, and his products are available only in selected British stores, but I can say, hand on heart, that his hair care products are the best I have used. Ever.
I feel a pang of regret, passing on my big beauty secret, but, as the Fekkai legend starts to spread among friends (just the other night, a colleague was enquiring about a wonder shampoo man called Fekkai), I feel I owe it to the hair of the great British public. For me, the can’t-live-without range is the Brilliant Glossing one – the genius is in the infusion of olive oil (pictured: Glossing cream, £16). There: the secret’s out. Don’t tell a soul.