March 10 2011
Information overload is a hazard not always well handled by online interiors boutiques. The solution – as Occa-home’s relaunched website demonstrates – lies in easy navigation, crisp layouts and user-friendly extras.
In Occa’s one-stop shop you can browse by product, room, style, brand, editor’s choice or latest arrivals and make your purchases instantly. Unusually, the site also has an outlet shop selling former photo-shoot items at discount (on my virtual visit I found an Eichholtz Corbusier sofa reduced from £2,400 to £1,800).
Alternatively, you can select a room image from various styles (Chic, Luxe, Urban) in the Boutiques section. A single click on, say, a smart Porada leather stool (£1,144) or cuddly faux-fur throw (first picture, £105.60) offers information, price and instant purchasing. Meanwhile, a Features section provides more in-depth information and a click-to-buy service for iconic or contemporary designs such as the Eames RAR chair (£399.60) or Moooi Rabbit lamp (£281).
A blog captures the latest looks, again with a click-to-buy service. Here Andrew Martin’s Giant Mercury chrome lamp (second picture, £430) caught my eye, as did Vitra’s vibrant C1 chair (third picture, £1,066). Fancy seeing what they might look like at home? Then play around with Moodboard, which lets you choose a room backdrop then drag and drop furniture and accessories from the collection into your scheme. All the site’s brands are hot favourites, including De le Cuona, Flos, Moooi, Mulberry Home, Nick Munro, Timorous Beasties and Vitra.
Professional advice is also available. You can download design guides, chat live to Occa-home’s design team or commission its interior design service to source a particular item or even revamp an entire room. And, although I didn’t take advantage of these welcome extras, I left the site feeling inspired and informed rather than overwhelmed by choice.