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Fortnum & Mason’s pop-up British Bakery

Decadently delicious baked goods take centre stage during a 10-week extravaganza

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Fortnum & Mason’s pop-up British Bakery

January 28 2013
Christina Ohly Evans

From the store beloved for its biscuits, teas and other finest of fine foodstuffs comes a new foray into the world of epicurean delights: Fortnum & Mason’s pop-up bakery. Starting on Monday January 28, the initiative pays homage to home baking with a 10-week celebration of delicious, decadent baked goods, courtesy of a series of Britain’s best chefs and restaurateurs, including Mark Hix (second from left in second picture) and Paul Hollywood.

In addition to enjoying brownies, artisanal breads and other assorted sweet treats, patrons of the British Bakery will be able to participate in cookery classes and hands-on demonstrations, from crafting the perfect crusty loaf to making celebratory cakes. Alongside a fixed line-up of baking stars – such as Say it with Cake author Edd Kimber (far left in second picture) and Stacie Stewart, the MasterChef finalist and judge on forthcoming ITV cookery show Food Glorious Food – others will pop by to share their sweet and savoury recipes. First up will be a three-course chef’s dinner hosted by Lorraine Pascale on Wednesday January 30 (£50 per person), which will showcase her favourite dishes. Mary Berry and Lucy Young, authors of the upcoming Mary Berry at Home, will attend an afternoon tea in Fortnum’s Diamond Jubilee Tea Salon on Tuesday February 26 (£65 per person, including a signed book), while Rose Prince and son Jack of The Pocket Bakery (both on right in second picture) promise to provide yet more delectable treats from March 11 to 24.

Not only a rather pleasant setting for tea and scones, this first-floor shop-within-a-shop will also provide the opportunity for foodies to stock up on everything from the best baking ingredients to kitchen utensils and cookbooks.

All in all, a rather delicious idea.