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Happiness is a glass half full – of Krug

An immersive pop-up for pleasure seekers

Happiness is a glass half full – of Krug

November 18 2012
Lindsay Macpherson

A glass of fizz might put a smile on many people’s faces, but Krug, the grande marque founded in 1843, is going one better by hosting a pop-up experience dedicated to happiness. Running from December 5 to 8, 2012, the event is part of Krug’s Institute of Happiness (it follows an exhibition curated by Lady Amanda Harlech) and is billed as a joyously immersive evening that combines vintage champagnes, live music, a stunning location and a menu from a Michelin-starred chef.

For £220, pleasure seekers will be whisked through London in chauffeur-driven cars to the architectural wonder that is 85 Swains Lane – a RIBA Award-winning cantilevered structure – where they’ll enjoy a glass of pre-prandial champagne while taking in the sweeping views over Highgate Cemetery. El Bulli alumnus Nuno Mendes, chef-patron of Bethnal Green’s Michelin-starred Vijante, is presiding over the epicurean experience, and has created a four-course meal to complement Krug’s champagnes. Delicacies include cured lobster consommé with frozen spruce-bark soil and a main dish of aged pigeon buried under fallen autumn leaves, garnished with sweet chestnuts, ceps and liver.